ITTC Project


The Pricing of Services in ATM Networks

Project Award Date: 01-01-1997



Description

While a great deal of research has been carried out in the last few years on traffic management and traffic models for ATM networks, the issue of pricing remains largely unexplored. The pricing structure affects not only revenue, but customer behavior, statistical multiplexing capabilities and, ultimately, network performance.

We wish to study desirable pricing sturctures for commercial ATM networks, taking into account

a. customer's decision-making process;

b. economic efficiency requirements (maximizing network provider and customer benefits).


Customer's decision process consists of finding, at any given time, the service that optimizes their individual cost/benefit relationship. Network providers, on the other hand, must take into account the staisfaction of all users, as well as fairness, network performance, and overall revenue when deciding which pricing structure to implement. While at times these may be conflicting objectives, pricing can be used as a way to encourage users to exibit behavior that is beneficial to the network as a whole. The ultimate goal is to identify properties of a pricing structure for a commercial ATM network which best achieves the objectives of the network provider, as well as customer's goals.


Investigators

Faculty Investigator(s): David Petr (PI)


Project Sponsors


Primary Sponsor(s): Sprint Corp


Partner with ITTC

The Information and Telecommunication Technology Center at the University of Kansas has developed several assistance policies that enhance interactions between the Center and local, Kansas, or national companies. 

ITTC assistance includes initial free consulting (normally one to five hours). If additional support is needed, ITTC will offer one of the following approaches: 

Sponsored Research Agreement

Individuals and organizations can enter into agreements with KUCR/ITTC and provide funds for sponsored research to be performed at ITTC with the assistance of faculty, staff and students.

Licensing and Royalty/Equity Agreement

An ITTC goal is the development of investment-grade technologies for transfer to, and marketing by, local, Kansas, and national businesses. To enhance this process, the Center has developed flexible policies that allow for licensing, royalty, and equity arrangements to meet both the needs of ITTC and the company.

Commercialization Development

Companies with a technology need that can be satisfied with ITTC's resources can look to us for assistance. We can develop a relationship with interested partners that will provide for the development of a technology suited for commercialization.

ITTC Resource Access

ITTC resources, including computers and software systems, may be made available to Kansas companies in accordance with the Center's mission and applicable Regents and University policies.

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