Turner Broadcasting System (TBS) Invests in ITTC
Turner Broadcasting System (TBS) Latin America has invested in technology at the Information Telecommunication Technology Center (ITTC) at KU.
"ITTC at the University of Kansas is well-known for its critical expertise in information technologies," said David Levy, president for international sales at TBS International, Inc. "As a result, we have invested heavily in one of ITTC's innovative video processing technologies."
TBS pilot-tested the technology in late January. It is now proceeding in Latin America with a rollout of the technology developed by KU Associate Professor John Gauch. A faculty member affiliated with ITTC, Gauch has developed a state-of-the-art, automated commercial verification system. This system will help TBS to effectively monitor in real-time television programming in Latin America.
"This technology will help TBS to ensure that its advertising clients get what they have paid for in terms of where and when their commercials run," said Levy.
TBS, a subsidiary of Time Warner, Inc., is a major producer of news and entertainment product worldwide.
For more information, contact ITTC.